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4 Reasons Why Your Ecommerce Store Is Failing

Who doesn’t like having their own business? It’s a thrill to be able to start your own venture and build up a brand from scratch. You get to enjoy making the important decisions and you tend to learn a lot in the process. In the past, the barrier of entry into the entrepreneurial world has always been pretty big. You needed a ton of start-up cash and personnel at the very least.

However all that has changed with the advent of ecommerce platforms. Now you can open up a small store for a fraction of the cost and you can pretty much run it all by yourself thanks to automated software.

That being said, ecommerce stores aren’t guaranteed to succeed. In fact, there are many reasons that they may fail. In this article we’re going to discuss some of the commonest reasons for ecommerce failures. This way you can avoid them and ensure your own success.

Your Website Is Terrible

Amidst the rush to own a business, a lot of amateur entrepreneurs tend to launch their websites prematurely. This could lead to a lot of lost sales as customers are greatly deterred by buggy websites. In addition, a lot of customers now use their phones to shop online. Therefore, if your ecommerce website isn’t optimized for mobiles, you’re again going to deter potential customers.

You Don’t Have a Good Ecommerce Platform

The ecommerce platform is the backbone of your business. The ideal one doesn’t just host your website, because it also provides you with the ability to run a lot of backend operations such as customer service, shipping, analytics…etc. Therefore having the right ecommerce platform will allow you to significantly cut down on personnel costs.

If you’re on the lookout for a capable platform, we strongly recommend choosing magento. It is trusted by so many renowned brands and is more than capable of giving you all the necessary tools to run your business to perfection. While the software is fairly easy to use, we do suggest that you get a Magento developer to handle the implementation.

You Don’t Have a Content Plan

Do you only post social media content that is relevant to your brand? Do you post regularly? Does the content you put out tie into a goal like increased traffic or sales? If the answer to these questions is ‘no’ then you need a content plan.

A content plan details:

  • The theme you’re following for the particular month
  • The frequency of posts
  • The target audience
  • Your Key Performance Indicator goals
  • The call to action…etc.

You Don’t Retarget

If you pay attention to your analytics, you’ll note that a lot of people who visit your store don’t actually purchase any product. A huge percentage may add things to their carts but not go through to checkout. If you’re not retargeting these people with a customized ad campaign, then you’re literally throwing away money.

If a person visits your website or checks out a product, that means he/she is a lead. You have to make sure that you follow up on those leads and try to turn them into customers.

It may be easy to open up an ecommerce business but running it is a whole other story. In this article, we looked at four common reasons for ecommerce failures. Now that you know them, you should do your best to avoid them.

 

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