Ever since the advent of the television, written text, such as newspapers and books became quite archaic to humans, thus resulting in the use of it to plummet drastically in the 20th Century. Although nit plummeted completely, audio and visual media still reign as one of the most influential ways of capturing an audience for whatever information you want to disperse. Even digital media uses audio and visual aids so as to make sure that the information is dispersed in an efficient manner. Here are just some more reasons as to why audio and visual media will remain the top way of dispersing information:
Australia being a developed country has access to a number of televisions and screens, which have screens quite ubiquitous within the fabrics of the society. The reason for this ubiquity is that the information that is displayed within these screens is informative and in depth, which gives the users of the screens a considerable knowledge on a particular topic. For example, if an advertising firm shows an advertisement about how their innovative product will solve a lot of mundane problems, and show how they solve it, you are then given the knowledge of something that would make your life easier, which in turn would make you want to buy the product.
If you take a music video in Australia that is made by a specialised for video production Melbourne or elsewhere, you could see that almost all of them are interesting to watch and makes you think. In other words, these music videos stimulate the minds, which in turn results in you watching it over and over again. A good example can be found in the form of the band ‘Ok Go’, as their music videos are made with so much detail and creativity that people who do not have a liking to their songs at least watch the videos of their songs because of the creativity put in.
Another interesting way that makes audio and visual media it all the more stimulating is the way you can link it to other videos. In other words, like a sequel or a complimentary video for the main video. A good example for this can be seen in the way certain soundtracks for movies are created with footage from the actual movie itself, which allows the marketing of the movie, along with the potential for the song to become popular.
Of course, in the world of advertising and market competition, every company is out there to make their ad campaigns unique to one another, so as to capture the most amount of audience for their products. As a result, these companies incorporate new and innovative ways of advertising their brand or products through audio and visual media, which result in interesting end result, which in turn results in mundane information turning into something unique to only that company.
In short then, audio and visual media are here to stay for the long run, and is constantly evolving as time goes by.
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